Beginning in 2015, Alipay's "Five fortunes" activity has come to everyone's attention. Seven years later, this event has become everyone's spring festival reserved program. From the very beginning, jifu was used to grab red envelopes, but now it is more like a participatory activity. Yiwu is more like a function, which deviates from its original meaning. "The five blessings have been synthesized, and the lottery will be held at 22:18 on January 31." On New Year's Eve this year, Alipay's five blessings seem to be no different from previous years, but in fact, this year's five blessings collection process is very different from previous years.
Buying a vegetable in a vegetable market, buying a cup of milk tea in a shopping mall, or even going to a museum, it seems that without knowing it, the special leads five blessings have been combined. This IP, which has lasted for seven years, has new gameplay this year. In previous years, the Alipay platform was the main source of lucky cards for Wufu activities, and merchants participated in Wufu mainly in the form of named Fu cards. But this year, the main force of Fafu Card is no longer Alipay, but more than 1,000 merchants the ordinary product manager, and the team leader.
These merchants can directly issue Fu cards in their own private domain mini-programs and life accounts, leverage the popularity of Wufu IP to settle users, and then conduct long-term operations through Alipay mini-programs, life accounts, and other positions some experiences. In order to shorten the link for users to reach products, Pinduoduo adopts an information structure similar to information products. The homepage directly displays product information except for the King Kong area and key channel floors, and adopts the method of have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.