Ensuring your logo is present and your images are within the correct dimensions is just the basics. Don't be afraid to play around with different design ideas, once they're changed they don't become cemented or unchangeable - you can always change them back. In fact, it's sometimes nice to refresh the look of your page so that it doesn't become stagnated. At the same time, you may prefer to keep it consistent for familiarity. Either way, just ensure the color scheme and branding go hand in hand with your page. One final tip is to check your page is compatible on your mobile or tablet as they can often appear slightly different.
We appreciate that this can all be very time-consuming but as Gary Barlow once sang: "have a little patience". Unless you have colossal marketing or thousands and thousands of pounds, this'll all take time. We've seen how Facebook can single-handedly transform a business for the better, so if you're not utilizing it, we suggest you start. They're a leader within the social marketing mix and are constantly updating and reinventing ways that can hugely benefit your business. So don't fear "The Facebook"... cuddle it, nurture it and be bold with it.
Whether you know it or not, social proof is an extraordinarily important part of your business's success. It is what cements your business with your clients and prospective clients. It is what affirms that you are who you say you are professionally and that you are capable of doing what you say you can do. Social proof can come in many different forms, which is why you may not realize that your business successfully shows social proof all of the time. Social proof can be demonstrated as testimonials from clients (either written or as a video), reviews of your products and/or services,