Leo Lucassen, professor of social Japan Phone Number List history, describes it as follows: It is always about a binary opposition between 'good' and 'bad', 'primitive' and 'educated', 'their values' and 'our values', with which you quickly end up in racist and ethnocentric quicksand. Why, then, is it that many continue to sin on it? Content marketing has already made a big leap, from the backroom of the organization to a place in the boardroom. So where does it go wrong? First things first: what does a cook do? Koen: “Sometimes you have to take a step back, in order to jump further”.
Let's start by defining what a content marketer is Japan Phone Number List Everyone knows what a dentist or carpenter does. Everyone knows what a cook or copywriter does. But nobody knows what a content strategist, content specialist or Japan Phone Number List storyteller does.” Content specialists are responsible for planning, creating and sharing valuable content, building trust and building loyal relationships with audiences. What is the difference with an ordinary Japan Phone Number List marketer? Cor: “The traditional marketer thinks from the perspective of sending the broadest possible message to the largest possible audience. Content marketing is about becoming relevant to as specific an audience as possible, with the aim of building valuable relationships.”
Everyone in the organization must support this Japan Phone Number List principle. Also read: Sharpen your content strategy: this is how you find & improve your best content As a content marketer you have to explain and keep explaining what you are doing Japan Phone Number List and why. That good content marketing takes time. That building a relationship does not succeed in one day or with a piece of content. By explaining this and showing results, you Japan Phone Number List anchor content marketing and give it a permanent place in the organization in a sustainable way.